Serve Tennis is USTA’s new digital platform. Serve Tennis automates administrative processes easily and quickly with online payments, registering players and much more. Providers can create custom online programs and manage financial transactions with ease. They can oversee court bookings, sell and manage services, and connect with customers in one place. Providers can promote their businesses with easy email marketing and a free custom website. For more information on Serve Tennis, visit usta.com/servetennis..
The help center contains a number of helpful articles and video guides to offer you support and guidance on each of the modules. You can search via the module names, alternatively you can search using any key words.
What are the tools in Serve Tennis that can help tennis providers today?
Serve Tennis is being built to offer a solution to help providers simplify their businesses by marketing themselves, managing their programs, booking their courts, and selling their club memberships. Today, Serve Tennis supports providers with a registration system (for lessons, clinics, camps, programming, and social leagues), tournament management (sanctioning, search, registration), business operations (court booking, club membership, contact management, and admin/team management), and marketing platform (website builder, email manager, and National, Section, and local search).
We have an demo website here to give you an example of what your website could look like. You have the ability to customize the free website to meet your brand. We also recommend watching our short Overview of Serve Tennis (Video)
We know you will have a few questions. We hope you can find the answers from within the help center, if not, then please reach out to the USTA customer care team by submitting a request from this page.
We have provided some common FAQs below:
Q: What is currently being developed in Serve Tennis to help tennis providers in the future?
A: There are many great tools being worked on for Serve Tennis to continue supporting providers to more effectively run their businesses. Additional support includes managing tournaments (selection, draws, scheduling, and reporting), tracking player activity (profiles, ball progression, events, and results), and managing leagues (registration, NTRP integration, scheduling, score entry, and reporting). Currently, providers are able to submit tournament applications for 2021, and by the end of December 2020 they will be able to manage their tournaments in the tournament desk tool.
Q: What is the cost of using Serve Tennis?
A: There are many tools in Serve Tennis that are free (i.e. website builder, contact management, and marketing tools). If providers are not charging a fee for things like programming, court booking, or club memberships then there is also no cost for using Serve Tennis. The only time Serve Tennis will cost anything to a provider or customer is when there is a financial transaction. When a fee is being charged by the provider (i.e. $75 for a lesson), then there is a transaction fee of 3.5% + $0.50. The transaction fee is the same for all tools in Serve Tennis that a provider uses to charge a customer.
Q: What does the Serve Tennis transaction fee include and is it competitive?
A: The transaction fee for using Serve Tennis is 3.5% + $0.50 if the provider is charging for their service (i.e. program, court booking, or club membership). If the provider does not charge a fee for their services (i.e. the customer pays $0), the services are not subject to the 3.5% + $0.50. The Serve Tennis transaction fee includes all Stripe fees, credit card processing fees, and any USTA fees. Currently, TennisLink has a transaction fee of 7.5% + $0.50. More details here: What Are the Costs of Serve Tennis?
Q: How are staff, volunteers, and providers being trained on Serve Tennis?
A: USTA supports many types of tennis stakeholders, and this makes change management the main driver as USTA rolls out Serve Tennis. Cross-collaboration, effective communication, and resource allocation must work seamlessly to properly train stakeholders on a new digital platform. Early in 2020, USTA executed an awareness campaign that included email marketing and live Q&A sessions for providers. USTA staff and volunteers have been trained on the available functionality in Serve Tennis. A focus was placed on training USTA Tournament Directors on the application (sanctioning) process as well as tournament desk (replacement for TennisLink’s TDM). USTA’s Customer Care (help articles and agents) was also trained and prepared to support staff, volunteers, and providers.
Q: When a club owner signs up for Serve Tennis, is their membership database automatically or otherwise made available to the USTA?