Once you have created your event in Serve Tennis, you will have created a shareable page/ URL with the details and options to register. Depending on your status - either Public (open for anyone to register) or Direct Link (only available to those with a direct link) you can advertise this three ways.
The USTA team have also provided a number of resources here, including artwork, customizable marketing posts, social media templates etc. We recommend you look here.
1. Via the USTA website
Once your event is created it will appear on the USTA national search in the events tab, next to the programming, tournaments, USTA leagues and camps.
The URL is : https://playtennis.usta.com/events
2. Via Direct Link
To copy the direct link for the event. Open the event in the admin page and click on the Event Day . On the below screen you will see the Direct Link drop down. Here you can select Open Link - which will take you to the web page or Copy Link.
3. Via your Serve Tennis Website
You can display your events on your Serve Tennis webpage. You will need to turn on the Events Tab in your Webpage Module. See Your Website Events Page