Within Serve Tennis programming module, you will have the option of creating USTA programs or Custom Programs. If you have not created your Serve Tennis account for your organization, you can do so from this link: https://playtennis.usta.com/
The USTA programs are set programs, which will have set restrictions and also benefit from USTA marketing campaigns. All programs created that have the status of public - will appear on the USTA programming tab: https://playtennis.usta.com/Programming
You will see the categories in the programming tab, separated by Junior and Adult, in custom categories you also have the family category, which should be used if the program is open to all age ranges.
For USTA programs you have the options- if you click on the below links, you will see more information on how to create the programs:
Junior:
Adult:
The custom categories - are for you to create your own programs. You will have a choice of creating single sessions (a one day event) , a short course (where the player will pay for the full course in one go) or recurring sessions (where the player can select which sessions to book on).
More information is available here: Creating a Programming Course
If you have any questions on how to create a program course, please click on the help button within the Serve Tennis admin pages to connect with customer care.